Time to Interact matters
Slow websites are annoying.
Despite claims that slow websites are a major turnoff for site visitors the problem is growing. What’s next… the return of the neon-colored Comic Sans MS font? What is this 1998? Seriously though…the optimal website load time is three seconds (or less), yet, the median load time of the top 100 retail sites is 7.72 seconds, a terrifying slowdown of 13.7 percent since the Spring of 2012, according to a study from Radware.
However, there is a bright spot, as some websites have caught on to an emerging key metric for the usability of a website and the user experience it delivers: Time to Interact (TTI). Dotcom-Monitor reviewed website speed TTI in an earlier blog post where we discussed some of its benefits. However, lets now take a look at how websites are actually using TTI to provide a better user experience to their site visitors.
Dotcom-Monitor to attend IRCE 2014 in Chicago
Dotcom-Monitor is proud to be exhibiting at IRCE again this year (see us at Booth 1929). We’ve had a blast at past shows, and are excited to do it all again!
Last year we gave our loyal fans an IRCE registration discount and some sweet RC helicopters. This year we continue the chopper tradition and add some ultra-nerdy “uptime matters” t-shirts to the mix.
Streaming Media Results in Sluggish Networks
A surge in online media streaming around the NCAA March Madness tournament lead to slow networks.
Over the past few weeks, your corporate network might have seemed a little sluggish, delivering applications, including video, a little more slowly than usual. Perhaps it too fell prey to March Madness, the excitement and hoopla surrounding the annual men’s and women’s NCAA Basketball Tournaments. That’s right; employees were likely streaming full games or game highlights over the corporate network as they cheered on their favorite teams, or at least those in their bracket.
And while you might not be interested in preserving the quality of the video for these types of users, there’s enough legitimate use of streaming online media at your company you are interested in preserving. The creation and use of online media in explainer videos, training documents, and marketing programs are common examples. Additionally, there are specific examples of critically important streaming of real-time media, such as: company earnings calls, CEO speeches, video conferencing and events hosted by public relations and investor relations teams.
(Are your media streams still running a bit slow? You can run a free Streaming Media Test.)
Let’s face it, WordPress is slow.
WordPress is a great platform for easily creating websites, but it suffers from a flaw that can be fatal in today’s SEO world: It’s slow. Everyone knows it’s slow. The problem is, users are impatient, and you’ll likely lose customers when your WordPress site loads in anything more than the acceptable response time. And it gets worse: Google factors in website load time when determining search engine rankings so if your site is slow users never make it to your site at all.
Before we get started, we recommend testing your website’s performance with our free speed test. Our waterfall chart will break down the elements on your site, showing you where there is need for improvement. Take that information and apply the tips below, and you’ll have a faster running website in no time!
Let’s look at some of the most common mistakes made when creating WordPress websites and how to fix them:
Is your Website Speed Killing your SEO Efforts?
Instead of sprinting ahead, have your web performance efforts laid down for an afternoon nap? In addition to poor user experience, slow site speed may be affecting your SEO as well.
Your webpage looks great. You’ve optimized your keywords and you consistently update your content; so why isn’t your website ranking higher in search results? The trouble could be with your website performance. That’s right, Google and other search engines might be penalizing your site for how quickly pages load. Google’s thought process is easy to understand: a website that performs poorly results in a poor user experience, and sites with poor user experiences deserve less promotion in search results.
As we’ve discussed in previous blog posts, website performance is critical to a good customer experience. If your site is too slow, you risk losing customers who grow frustrated with the time it takes to make purchases or navigate from page to page on your site. Even worse, potential customers may never even reach your site at all if it appears too far down in the page rankings.