Digital Experience Monitoring: An Overview

What is Digital Experience Monitoring?

In today’s ever-changing digital landscape, it’s critical for companies to be in sync with their users and customers. From websites and web applications to internal mission-critical applications, businesses must ensure that their services are always available and running smoothly. If not, users are likely to easily abandon your website, directly affecting revenue.  Digital Experience Monitoring (DEM) is a subset of Gartner’s APM (Application Performance Monitoring) framework, helping IT teams define, quantify, and prioritize a set of principles and rules for gaining insight into a customer’s interactions with a company’s services and applications.

Once defined as End User Experience Monitoring (EUEM), Gartner updated the term in 2016 to Digital Experience Monitoring. The original framework, once made up of five separate dimensions, was updated that same year to include the following three dimensions:

  • Digital Experience Monitoring (DEM)
    • End-user or customer interaction with an application
  • Application Discovery, Tracing, and Diagnostics (ADTD)
    • Mapping transactions across multiple servers to find and remedy problems
  • Artificial intelligence for IT operations (AIOps) for applications
    • Using big data analytics, machine learning, and AI to resolve IT related problems


Digital Experience Monitoring: Areas of Focus

The real-world application of DEM focuses specifically on measuring and tracking the end user experience, known as real-time application monitoring, and consists of two components, passive and active monitoring.  Passive monitoring, also known as Real User Monitoring (RUM), captures data in the background as real users browse through pages.  On the other hand, active monitoring, also known as synthetic monitoring, does not rely on real users to produce data, like you would with RUM. Synthetic monitoring relies on creating scripts that simulate real user actions through a browser. Because synthetic monitoring doesn’t require real users to produce data, you can continually monitor applications and ensure real-time uptime, availability, and performance of your sites and applications – and get notified immediately the moment something goes wrong.


Monitoring the Digital Experience

As websites and applications become increasingly more complex, interactive, and difficult to manage, teams need an easy, cost-effective solution to monitor all their online services to ensure a positive user experience. The UserView platform does just that. The platform provides proactive, real browser-based web application monitoring, along with real-time alerts, and comprehensive performance reports. Using the free EveryStep Web Recorder, users are able to easy record critical customer transactions and steps, such as login processes or online shopping cart actions, with just a few clicks of the mouse. The recorder supports complex application technologies, such as HTML5, AJAX, Java, Flex, and much more. These scripts can then be saved to for continuous application monitoring, utilizing nearly 30 global locations, ensuring your applications are available to your customers from anywhere in the world, ensuring a seamless digital experience.

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