Having a functional and operative website is a critical asset. A well-optimized and smart website can act as a revenue generating machine. The idea is to attract more visitors for your site, increase web page traffic, and then make sales or conversions on the main page.
There is, however, a lot of competition in the online world. And to get your audience to land up on your page might still be an issue. This is where you could lose out on a lot of money from the pages. Your website would have to stand out in the 1.5 billion websites available today. And if you think the web page is not doing well, several factors are affecting its performance. The idea is to have a robust site that is easy to load, easy to navigate, has the right content, and is responsive across different platforms.
Here are some of the most common reasons why you lose money on your website without even knowing it. Optimizing these performance factors can make your site faster and more engaging to prospective customers.
Your Website is not SEO Friendly
First things first. SEO is the primary force behind increasing your site’s visibility in search results. And if your site is ignorant of SEO, then you are immediately losing out on a lot of money without even knowing it. The best options here is to make SEO optimization a part of your website strategy. One of the first steps in this process would be including industry-relevant keywords, using meta descriptions, tags, and the likes, to have better visibility on the global platform.
Your Website is Unresponsive
This is one of the biggest issues for the online platform these days. Everyone is going mobile. More people are tilting towards mobile devices compared to desktops for web browsing. And if your website is not responsive enough for the mobile platform, you are sure to be losing out on viewers, potential customers, and thus a lot of money. About 50 percent of the total visitors on the internet access it from their phones. So, if your website is unresponsive, and not adapted to the mobile interface, you are potentially losing out on a large share of revenue.
Also, Google, the dominant force in the global online search market, indexes websites based on their compatibility with smartphones. So, your website will have to tick the mobile responsiveness feature on that checklist.
The solution is simple. The idea is to opt for a mobile-first approach. In other words, the website should be designed in a way that it can work primarily with a smartphone interface. Redesigning or designing your site in a responsive mode is the right way forward, to hold on to the 50 percent of the visitors who browse from their smartphones.
Your Website is Slow
A slow website is rejected immediately in today’s modern world. The users expect the site to load within 5 seconds. Beyond this time, they lose interest in the content and prefer to move on to other sites. This problem is especially prevalent in the eCommerce world. The users often add products to the cart, as and when suitable, and then want a quick checkout option. In this scenario, if your page is slow to load, the users are tempted to abandon their cart and move on. This leads to a significant loss of business. If you can speed up your site by even one second, it can lead to a 7 percent increase in business.
Slow Site Leads to Higher Bounce Rate
Irrespective of the industry, a slow site always translates to a loss of business. An important concept with regards to a slow site is the bounce rate. The higher the bounce rate, the lower is your site’s ranking in the search market. It is said that websites that load within 5 seconds can bring down their bounce rates by 35 percent. The only way out here is to maintain a decent page load speed. And for this, you would need to monitor the speeds regularly.
Use Synthetic Monitoring Solutions to Solve This Problem
One solution here is to make use of web page monitoring or web application monitoring solutions that can help optimize page load speeds. These tools can provide a holistic analytical representation of page load speeds and other related factors within the site. With a lot of charts and metrics, these solutions provide data like desktop browsing speeds, mobile browsing speeds, navigation timings, visitor simulations, and much more. Furthermore, setting up monitoring agents from different locations provides a global perspective of where your site stands in the market and the potential issues.
Essentially, web pages can either be static or dynamic. While the static version simply sends out an HTML document in response to a URL request, a dynamic web page has a more complex structure. The pages are not pre-existing, ready HTML documents like the static version; instead, they are created based on a user’s actions. This is where a web application monitoring becomes pertinent, to optimize load speed, functionality, and performance.
Your Website is Not Configured for Performance Alerts
Imagine a situation when your website is down and you are not even aware about the downtime. This is a situation where you lose money without even knowing it. Even a dowtime of few minutes can cause serious revenue losses for your business, as well as hurt your reputation badly.
In order to avoid such situations, along with testing and monitoring website performance, you need to configure alerts for any potential website downtime. As soon as an error gets detected, you will receive immediate alerts with detailed information over a number of delivery mechanisms such as SMS, phone call, email, or utilize third-party integrations like Slack, PagerDuty, etc. Setting escalation points depending upon the severity of the error and the duration helps in quick resolution. Check out the complete list of alert features.
So there you have it. Those are just some of the ways you can easily lose money on your website without even knowing it. Your websites and applications are only as good as the weakest link. Therefore, you need to continuously monitor your websites to avoid costly downtime and performance issues. The Dotcom-Monitor platform gives you the solutions you need to ensure performance of your greatest revenue generating assets – your websites, web applications, services, and infrastructure.
Try the Dotcom-Monitor free trial for 30 days to ensure you’re not losing money on your website.