As an e-commerce company, the holiday season is probably a lot less about eggnog, holiday lights and stocking rooms with presents and a lot more about asking Santa if your website can remain up during this crazed time. After all, you’ve been nice this year.
Why Website Uptime Matters
We all know that Black Friday and Cyber Monday can strike fear in the minds of e-commerce companies but let’s take a look at why. These two dates represent the busiest times of year for e-commerce companies and this year, industry pundits predict that traffic will be the highest in history. (Consider the fact that last year 57 million Americans visited online retail sites on Black Friday, up from 18 percent in 2011, just to get a sense of what’s coming.) Moreover, Cyber Monday is the highest online spending day with 39 percent of shoppers pushing the “check out button,” according to data aggregated by Joyent and New Relic.
But here’s where things get really scary:
- 86 percent of companies have already experienced one or more instances of downtime during this peak shopping time.
- The average cost of downtime for just one minute is a crippling $5,600.
- 59 percent of customers who experience website errors with an e-commerce platform will not visit the site again.
How Website Monitoring Can Help
With the proper website monitoring solution in place, you can keep a watchful eye over your website and servers to verify peak performance and uninterrupted business continuity. From checking website uptime to verifying functionality to ensuring that web services are available to your end-users, the right website monitoring solution can give you the peace of mind that your business will continue to flow efficiently during peak times.
Want to see how your website performance stacks up? Learn more about Dotcom-Monitor’s free web performance trial.
