Pondering the New Google Speed Ranking Factor’s Ambiguity
No one is exactly sure about how Google’s site speed factor will exactly affect a specific website’s search rankings, nor is anyone sure about how Google’s site speed factoring will change in the future. There is some speculation that Google’s recent move is part of bigger plan to “warm-up” website owners to further prioritize faster site speeds. It’s difficult to speculate as currently Google will even recommend getting rid of its own Google Analytics to improve site speed on a page!
Dotcom-Monitor.com was quoted in a Dec. 4, 2009 article on CBSnews.com that in some instances especially large e-tailers may find themselves punished if Google added site speed to the search result algorithm. That remains to be seen, however, what is clear is that e-tailers and everyone else involved in maintaining search relevance is paying more attention to site speed relative to search rankings and monitoring for site speed.
Even with the unclear effects of Google’s site speed factor, there are things you can do to learn more about your site’s performance and to keep one step ahead of the Google site speed issue.