Google Adds Site Speed as a Search Rank Factor

Google Adds Site Speed as a Search Rank Factor

Webpage speed tests are all the rage in today’s world for a variety of reasons. One reason organizations are increasingly webpage speed testing  is because page load times increasingly factor into search engine ranking factors. Especially, Google ranking factors.

On Friday, April 9, 2010 Google officially announced that it was adding website speed as measured by how a page responds to a Googlebot and page load time as measured by Google Toolbar.

Dotcom-Monitor had an early heads-up that this might be coming while we were at the 2009 Pubcon Conference in Las Vegas with Google’s Guru of Algorithmic Spin Matt Cutts. It was there that Google’s Matt Cutts first noted that there was “heavy lobbying” at Google to add page load times to the Google search algorithm.

Google’s 2010 addition of a webpage speed test as a Google ranking factor in search has been a while in coming, but it was development that professionals in the search engine ranking factor world where aware was coming. What continues to remains unknown is how far Google will take the website speed test as a criteria in its search engine ranking factors algorithm and overall strategic positioning.

The development in the relationship between Google Toolbar and Googlebot is worth watching for search engine ranking factors analysis. Google ranking factors, however, continue to be only one of several reasons why companies are monitoring webpage load times. And while Dotcom-Monitor will continue to informed of changes in the Google Toolbar and Googlebot interactions with search engine ranking factors, we will also continue to be on the forefront of webpage speed testing innovations, such as the recently released UserView-Video Capture of page load times and we app errors. On the one hand, a over a dozen of free website speed tests are available to augment staying on top of Google ranking factor, on the other hand most companies are interested in website speed tests that go far beyond the Google Toolbar and Googlebot interaction with their website and shows them the uptime, performance, and functionality data needed to give Google something to index in the first place.

If you’re curious to get started with doing your own site speed checkup, there are over a dozen free website speed test at the Dotcom-Monitor website.

Latest Web Performance Articles​

Top 15 Infrastructure Monitoring Tools

Infrastructure monitoring tools ensure systems’ optimal performance and availability, enabling the identification and resolution of potential issues before they become complex. This article delves into

Top 20 Server Monitoring Tools of 2023

A server monitoring tool is software that monitors the operation and general health of servers and other components of IT infrastructure. These tools continuously track

Top 25 Server Monitoring Tools

In this article we give our expert picks of the top 25 server monitoring tools to help monitor your website’s uptime and give your users the best experience, starting with our own solution at Dotcom-Monitor. Learn why server monitoring is an essential part of any monitoring strategy.

Top 20 Synthetic Monitoring Tools

Synthetic monitoring allows teams to monitor and measure website and web application performance around the clock from every conceivable vantage point, and to receive alerts before issues begin to impact real users. Here are our top picks for synthetic monitoring tools, leading with our own at Dotcom-Monitor.

Start Dotcom-Monitor for free today​

No Credit Card Required