Surf’s up in Ecommerce – Can External Monitoring be far behind?

IRCE 2010 Logo

Got a surfboard? A couple of subtle and not-so-subtle factors point to a “wave of growth” in the external monitoring industry, including:

  • A resurgence of attendees to the Internet Retailer Conference & Exhibition (IRCE), with 2010 attendance of 5400+  attendees expected to top the 2008 high of 5148, (after a dip in 2009 to 4826). Come visit Dotcom-Monitor in Booth 807 demonstrating UserView Monitoring™ an online transaction tool that our online retailers have found especially useful. Also, according to comScore online retail increased 10% over a year ago, double digit growth for the first time since Q2 2008 with increased overall spending going to “pure play” online retailers versus multichannel retailers.
  • The Akamai 2-second announcement and the Google Site Speed issue – Whether or not these two issues actually prove to be the primary drivers behind business decisions to monitor site performance, the fact remains both stories elevated external monitoring from the list of tech desk tools to ecommerce upper management discussions of site performance best practices.

With tentative, but palpable discussions about the “end of the recession” permeating the ecommerce gestalt, we’re expecting online retailers to brush off their platforms and hit the ground running at the 2010 IRCE show.  With the combination of the bruising 2009 shopping year behind them and broad market acceptance of browser-based “user experience” monitoring online retailers will be looking for the “best bang for the buck from that technology from established vendors.

-> Dotcom-Monitor is offering extended free trials of the browser-based service at the show and also hoping to browse a few of the famous Chicago eateries and bars. If you’re interested in finding out more about some of the web performance vendors who may be attending the show, you can also visit, the Internet Resource for Monitoring Tools to learn more about the different types of monitoring solutions available to the market.

See you at the show!


Internet Retailer is the #1 source for all web-based retailing in America. Their Internet Retailer Conference & Exhibition (IRCE) was recently named the “Fastest Growing Trade Show in America”.

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