The Rise & Rise of Web Application Monitoring Tools (& their benefits)

Web Monitoring Tools - Cloud MonitoringAs organizations further embrace the cloud paradigm and deploy more applications to the cloud in 2013, application monitoring tools need to continue to evolve to serve a growing and more demanding marketplace.  Moreover, the metamorphosis of web applications into a complex hybrid of web and on-premise is expected to accelerate in 2013.

As industry reliance on web applications grows, the need for cost-effective solutions that ensure web operations, and protect protect online company reputations and revenue streams grows with it. Web monitoring tools, which constantly survey web applications for availability issues, performance bottlenecks and maintenance alerts, have emerged as the most cost-effective solution.

Outlining The Benefits

In their simplest form, web application tools perform three main functions. First, they monitor web applications for basic network and webpage availability and uptime. Second, web monitoring tools function to ensure the functionality of a web application (such as a shopping cart process) is running as expected. Third, web application tools continually monitor and report on performance issues, so WebOps can constantly remain in control over the larger picture and quickly drill into individual web application issues and address performance bottlenecks.

Because they are generally managed and deployed by IT departments, most companies had addressed application monitoring as a siloed technical strategy, rather than a business decision. However, as web applications are increasingly tied to key performance indicators (KPIs) and long-term business strategies the importance of performance solutions, like web application monitoring, has increased within companies.

The tie between company KPIs and application monitoring include at least three key areas of benefit, including:

  • Saving time and money: Typical on-premise applications have a piecemeal approach to monitoring. With their dependence on developmental updates, traditional monitoring technologies are expensive and time-consuming. However, because newer solutions are cloud-based and follow the SaaS paradigm, these new web monitoring application tools are more cost-effective and reduce the headache associated with installation, deployment, and maintenance. Increasingly, web application owners are further reducing costs by integrating web monitoring tools during the development phase itself.
  • Improving customer service: Before web monitoring tools came along, most businesses relied on a mix of internal resources, customers, and pure chance to identify performance issues with their applications. Often, this resulted in embarrassing situations for the staff and business owners of web applications. Application monitoring tools have simplified the process, enabling server administrators to respond immediately to issues thanks to robust instant alerting systems.
  • Maximizing efficiency: application monitoring tools reduce the time-to-repair (TTR) associated with web app issues and reduce the confusion around targeting customer-facing areas to improve. Investments in monitoring tools are increasingly seen as the best way diagnose web app errors, speed up the feedback loop on web app improvement, and maximize the efficiency of  web app teams. Bottomline: Less firefighting equals more focus on improvement. The efficiency and non-intrusive hum of web monitoring tool helps to secure web app development, maintenance, and improvement. In addition, it supports a focus on web app product development and features, resulting in a further refined products and faster launches.      

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Still not convinced? Give our monitoring tools a free trial and see the benefits for yourself…

About 

Dan is the Manager of Market Development at Dotcom-Monitor. Connect with Dan on LinkedIn, Google+ and Twitter.

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2 Comments on "The Rise & Rise of Web Application Monitoring Tools (& their benefits)"

  1. I agree with you about the necessity to use web app monitoring tools to check network availability. Many companies just monitor their application stacks internally. Good business case.

  2. Interesting. I’ve never considered the customer service benefit before. The ROI for my dpt’s web app monitoring has always been justified by the reduced MTTR (time/money savings).

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